OpenAI's GPT-6 Astra helps Higgsfield AI make video ad creation easier for small businesses and bring new creative tools to market faster.

Higgsfield AI helps creatives complete video workflows end to end with AI, making creative storytelling more accessible to professionals worldwide. GPT-6 Astra supports both sides of that mission: improving ad creation for customers and accelerating feature development inside Higgsfield.

"We are very excited about GPT-6 Astra helping us to deliver new exploration features just within a day. And this now can be done by just one engineer." — Alex Mashrabov, Co-founder and CEO, Higgsfield AI.

Creating ads can start with a simple request, such as "Take my top-performing ad and generate 100 new variations." With GPT-6 selected, the workflow turns that request into new creative directions, such as customizing ads for different countries. For small businesses, this makes it easier to explore different versions of an ad through a single prompt.

"Higgsfield also enables smaller businesses to sell more products by generating ads using video AI. And this is where we have seen major improvements with the GPT-6 model." — Alex Mashrabov.

Inside Higgsfield, GPT-6 Astra helps a single engineer deliver new features within a day. Alex attributes that speed to Astra's long-horizon task planning and close collaboration between Higgsfield's creative team and engineers.