Grand Theft Auto 6 pre-orders jumped sharply after Rockstar's extended gameplay look aired on Netflix, according to new estimates from Sensor Tower. The analytics firm says pre-orders rose 436% on August 27, the day of the showcase, compared to the day before. That momentum carried into August 28, pushing the two-day increase to 572% against the prior 30-day average.

PlayStation 5 accounted for the bulk of the surge, with PS5 pre-orders up 606% on the 27th alone, while Xbox Series X|S pre-orders rose a comparatively modest 127%. PS5 has led Xbox in GTA 6 pre-orders since Sensor Tower began tracking reservations in June, shortly after Rockstar officially opened pre-orders for the game. Sensor Tower's cumulative estimate now stands at roughly 4.86 million pre-orders worldwide, worth close to $476 million, with PlayStation buyers accounting for about 77% of that total.

Take-Two has not confirmed exact figures, though CEO Strauss Zelnick has previously said demand for the $100 Ultimate Edition has outpaced the standard $80 version. Rockstar has kept a tight grip on gameplay reveals since GTA 6's earlier trailers, so a 26-minute showcase was always going to move the needle. Sensor Tower's own analysts have also suggested the current Ultimate Edition divide is unlikely to hold once mass-market buyers start pre-ordering closer to release, which could shift these percentages again before launch.