Chris Wright Sep 29, 2026, 03:28 AM ET While the likes of Barcelona, Real Madrid, Paris Saint-Germain and all of the Premier League big hitters have their new kits released on a wave of hype, they make up just a small percentage of the soccer jerseys on sale each season. For every European heavyweight's flashy, expensive launch campaign, there are hundreds of smaller clubs world who have put just as much effort and ingenuity into their new kit concepts and designs for a much smaller audience. So after casting a discerning eye over the various home, away and third shirts released for the 2026-27 season, we feel it our sworn duty to help showcase some of the finest, most brilliant and super-stylish concepts that have been rolled out by clubs at all levels of the game over the past couple of months.

Ajax away (Adidas) Dutch giants Ajax have added yet another beauty to their ever-increasing catalogue of handsome alternative kits. Predominantly black and burnished gold, this shirt also features an elaborate light grey graphic incorporating outlined images of nine of the club's most significant historic achievements; from their four European Cup/UEFA Champions League titles to winning their 30th Eredivisie shield in 2011. Angers away (Nike) Exquisite silver-on-silver design from the Ligue 1 side who have used a cool, retro Total 90 template to create a rather special away kit akin to a suit of gleaming futuristic titanium armor.

Atalanta away (New Balance) This season sees the return of a classic for Atalanta, who have successfully resurrected their glorious white away kit of the late 1980s and early '90s. The modern incarnation retains the zigzag graphic of the original, but reapplies it across the chest with a touch of added contemporary panache. Celta Vigo third (Hummel) Celta have traipsed back through their archives in search of inspiration and settled on a gorgeous red diamond pattern inspired by their cult classic 1995-96 'harlequin print' away kit.

While still positively oozing with retro appeal, the modern take is even sweeter. Como home (Adidas) Como are very much the new kids on the block in the Serie A style stakes, and this season they will be bringing their elegant aesthetic to the Champions League. In essence, the home jersey is a classic polo-style design in blue which mirrors the color of the water of the famous Lake Como.

The lines are incredibly clean and the red, white and gold tricolore trim ices the cake perfectly. FC Basel third (Macron) Basel seem to swing wildly between the sublime and the ridiculous when it comes to kit designs, but thankfully the Swiss club's 2026-27 third kit is firmly in the former category. The navy ensemble is an amalgam of several of their historic uniforms with the large fold-over collar, subtle pinstriping and delicate jacquard textures all combining to create a refined aesthetic.

However, the real star of the show is that ultra cool 'whiteout' FCB crest. Flamengo third (Adidas) Harking all the way back to Flamengo's original formation as a Rio de Janeiro rowing club in the late 19th Century, the Brazilian side's new third kit is awash with maritime references, most notably the special 'oars and anchor' rowing crest that adorns the chest. That same emblem can also be found repeated in the wave pattern that ripples across the entire shirt.

Genoa away (Kappa) Another kit drawing inspiration from the 19th century, Genoa's pristine new away kit is a love letter to their beginnings as a football and cricket club in 1893. Italy's oldest existing football team have marked that fact with a light cream jersey that resembles the uniforms initially worn by their players ...