College football is on the cusp of a 24‑team playoff, with the CFP and ESPN entering a 30‑day negotiation window on Sept. 9 to assess the media value of expanding from 12 teams, potentially starting in 2027. CFP leaders meet Wednesday at Big Ten headquarters, where the concept originated, and the 24‑team format is now the leading option. The Big Ten, Big 12, ACC, and Notre Dame publicly back the expansion, while the SEC remains cautious until revenue and scheduling concerns are addressed.

SEC commissioner Greg Sankey has warmed to the idea, but conference leaders will only approve if the change generates enough revenue to offset the loss of Power 4 championship games, which currently bring in $80‑$100 million each and hold a combined media value of at least $200 million. ESPN, the sole rights holder, would own two of the 12 new playoff games, leaving 10 up for open bid. The decision must be made by Dec. 1, with the SEC and Big Ten holding decisive votes.

Texas AD Chris Del Conte highlighted the sport’s rapid evolution, noting the industry’s shift from methodical growth to swift changes driven by NIL, the portal, and expanded playoffs. The meeting’s key questions remain: will the 24‑team format be valuable enough, and can the loss of championship revenue be compensated?.