Apple’s first foldable iPhone may skip the media‑derived “Fold” label, according to Chinese leaker Digital Chat Station. The Weibo post claims the book‑style device will launch as the iPhone Ultra. Chinese makers eye similar “Ultra” branding, but likely at a lower price point.

If Apple adopts the Ultra moniker, it joins a growing line that includes Watch Ultra, CarPlay Ultra and M1/M3 Ultra chips. Bloomberg’s Mark Gurman noted Apple may extend the label to an OLED MacBook and camera‑equipped AirPods, signaling a broader premium strategy today.

Rumors place the device’s launch between September and December, featuring a 5.3‑ to 5.5‑inch outer display and a 7.8‑inch inner screen. Both closed and open positions host front‑facing cameras, while a dual‑lens rear setup remains standard, positioning the Ultra as a high‑end, high‑price contender.

Digital Chat Station, with over three million Weibo followers, has a track record of accurate leaks. Despite that, the Ultra’s price—estimated between $2,000 and $2,500—and exact specifications remain unconfirmed, leaving consumers and analysts to weigh the potential impact on Apple’s globally premium lineup and the broader foldable market today.