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Apple Game Controllers Likely Coming From Beats

MacRumors •
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Earlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code. According to Bloomberg's Mark Gurman, these controllers have been in development for over a year and are designed for iPhone. Gurman indicated the peripherals will likely carry Beats branding. Acquired by Apple in 2014, Beats has expanded beyond headphones to sell charging cables, iPhone cases, and other accessories. "Apple sees this as a growing market and wants in," Gurman wrote in his Power On newsletter. No pricing or availability details were provided. The report adds to growing speculation about Apple's entry into the mobile gaming peripheral space, though the company has remained tight-lipped on specifics.

Apple's expansion into gaming hardware aligns with broader industry trends. While details remain scarce, the involvement of Beats signals Apple's strategy to leverage its established accessories brand. The controllers represent a significant step toward diversifying Apple's product ecosystem beyond traditional devices. Industry watchers will be monitoring future announcements for clues about pricing, release windows, and technical specifications.