Apple News 8 Hours

Last updated: September 7, 2026, 2:39 PM ET

iPhone 18 Pro Leaks and Rumors

With Apple's September 9 event just days away, a flood of leaks and speculation is swirling around the iPhone 18 Pro lineup. A deep dive into iOS 27 code has seemingly revealed five camera features coming to the Pro models, suggesting Apple is working on a broader set of Camera app improvements than previously announced. However, potential buyers should temper their expectations, as a new analysis outlines nine reasons why this year's upgrade might not be worth it, with many suggesting waiting for the 2027 model. The hype has also led to some dubious claims, including a viral video supposedly showing an in-store iPhone 18 Pro Max, which has been debunked as fake. Similarly, another video appearing to show new iPhone 18 Pro colors in a retail display is also likely fabricated. Even carriers are in the dark, with a Korean carrier's published details of the upcoming range appearing to be AI-generated and unreliable.

Event Expectations and Market Impact

The upcoming announcement is set to feature three new iPhone models, and a preview confirms that three new iPhones will launch this week, including the expected iPhone Ultra. Notably, former CEO Tim Cook will not be presenting, as reports indicate he is absent from the event video, marking a shift in Apple's presentation style. For investors, there's a warning from Key Banc Capital Markets, which suggests the event could become a negative catalyst for Apple's stock. The firm also notes that high prices and the lack of a base iPhone 18 could hurt Apple, though an analysis argues these risks are short-term and ignore key factors like the strength of the Pro lineup.

Apple Watch and Competitors

Ahead of the Apple Watch Series 12 and Ultra 4 announcement, a new leak hints at four new features for the devices, discovered in watch OS 27 and iOS 27 code. Meanwhile, Xiaomi has thrown its hat into the foldable ring, officially announcing the 18 Fold, its first wide-format foldable, just two days before Apple is expected to unveil its own foldable iPhone. Apple is also reportedly still working on a foldable Mac, though it is years away from release, with the company continuing development on the clamshell device.

Deals and Buying Guides

For shoppers, Amazon has knocked $100 off the AirPods Max 2, bringing the price down to $449 ahead of the Apple Event. This is part of a broader wave of Labor Day deals, with a comprehensive roundup highlighting the best Apple Labor Day deals on Air Pods, Macs, and accessories. For those considering a desktop Mac, a new buyer's guide breaks down the best options for fall 2026, noting that Apple's unexpected August update to the Mac mini and Mac Studio has significantly changed pricing. Alternatively, budget-conscious buyers can compare Apple Refurbished products against Amazon Renewed and Walmart Restored to find the best value.

App Store Strategy and Services

Apple is reportedly looking to squeeze more profit out of the App Store following Phil Schiller's departure, but an opinion piece argues this is a bad idea that could alienate developers and users. A related analysis explores two ways Apple could boost Services revenue, contrasting the App Store squeeze with a more promising path into home security services, which the author argues is the better route.

Industry Recognition and Trade Shows

Apple took home 20 wins in the first two nights of the 2026 Emmy Awards, with the comedy-horror hit "Widows Bay" earning eight awards, the most of any program, helping Apple TV secure a record night. Finally, for Apple users interested in the latest accessories, a roundup from IFA 2026 highlights the best announcements from DJI, Belkin, Lexar, Aqara, and Philips Hue, all of which are expected to ship soon.