Samsung highlights achievements by its Galaxy Z8 series in 2026, stating the Fold 8 and Fold 8 Ultra sales are topping the Fold 7 by 30% with "high demand." While the Flip 8's sales are far lower, Samsung states the clamshell is succeeding as an entry into foldables, and it's also successfully getting users to switch to the Korean OEM.

The company also highlights hardware changes in the series, such as the Fold 8's light 201g weight, the bigger 5,600m Ah battery in the Fold 8 Ultra, and more. Samsung is highlighting the achievements of the Galaxy Z8 series, as it notes higher sales and the "highest share of buyers" for one phone.

Today (Sept 8), Samsung published its official insights into the Galaxy Z8 series following the trio's launch this summer. Among its shopper analytics, Samsung states consumers have enjoyed the Galaxy Z Fold 8's "thin and light design for greater portability." Alternatively, consumers preferred the Fold 8 Ultra for its larger display. It seems the most common feedback Samsung received was that the Fold 8 Ultra's display reduced the need to carry a tablet.

As a result, Samsung observed "high demand" during the strong pre-order period for these foldables. Together, the post states the Fold 8 and Fold 8 Ultra are outpacing the Fold 7's sales by 30%. Additionally, these book-style foldables account for 80% of all (current) foldable sales this year.

The Galaxy Z Flip 8 has seemed to fall by the wayside this year, but Samsung has excelled in other areas. According to its data, the Flip 8 has reportedly succeeded in getting consumers to switch from other brands. Samsung states 30% of Flip 8 buyers come from competing brands. What's more, "most of those buyers are first-time foldable owners."