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Noël Godin, Pie-Throwing Prankster, Dies at 80

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Noël Godin, a Belgian entertainer and anarchist known as an 'anarcho-confectioner,' died on Aug. 23 at age 80. His partner, Sylvie Broodthaers, confirmed the death to AFP. Godin led the International Patisserie Brigade, a group that threw cream pies at powerful figures as a form of protest, targeting executives, politicians, and celebrities to 'injure pride' with soft-crusted pastries.

He famously pied Bill Gates, Nicolas Sarkozy, Jean-Luc Godard, and Bernard-Henri Lévy—whom he hit eight times due to Lévy's perceived pomposity. Godin described his actions as a dessert-based subversion, insisting on high-quality patisserie from local bakers. His activism began after student uprisings in Paris in 1968, leading to his expulsion from the University of Liège for gluing a professor.

He later fabricated stories for Friends of Film, including a fake pie attack that spiraled into a real feud with Marguerite Duras, birthing his brigade's persona as Georges Le Gloupier. Godin maintained an ethical code: never targeting the weak or harmless, only the 'very rich.' He viewed pieing as a convenient, immediate form of protest, telling The Observer in 1995 that 'quality is everything' and if things went wrong, 'we eat them.' His legacy endures as a satirical challenger to pomposity through confectionery dissent.