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Canada Goose Faces Trump Tariff Pressure

New York Times Business •
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Canada’s coat makers, led by Canada Goose, are caught in the U.S.-Canada trade war after President Trump imposed a 50 percent tariff on Canadian outerwear in August 2026. The United States remains the single largest market for Canadian luxury coats, with Canada Goose parkas starting above $1,000. About two-thirds of Canada Goose’s products are made in Canada, and the U.S. accounted for roughly 25 percent of its sales in the last fiscal year.

CEO Dani Reiss emphasized the company’s steady approach, stating nothing is changing in its long-term U.S. strategy despite the tariffs. Canada Goose reported over 1.5 billion Canadian dollars in revenue last year and operates stores in Britain, France, China, Japan, and Australia. Analyst Sam Poser of Williams Trading warned the tariffs could hurt operating margins by less than 2 percent if unmitigated.

Other Canadian brands like Kanuk, Quartz Co., Wexly, Audvik, and Arctic Bay also face similar pressures as retailers stockpiled inventory ahead of potential trade deal outcomes.