Apple's MacBook Neo launch has driven the company's best first-time Mac buyer week ever, according to CEO Tim Cook. The colorful $599 laptop, powered by the iPhone 16 Pro's A18 Pro chip, appears to be attracting customers switching from Windows or buying their first laptops. Cook shared the sales milestone on social media, noting the enthusiasm around Apple's latest affordable offering.

Released March 11, the MacBook Neo joins other new Mac models including MacBook Air with M5 chip and MacBook Pro with M5 Pro and M5 Max chips. However, the entry-level Neo's accessible pricing—$499 for college students—positions it as the likely driver behind Apple's record first-time buyer numbers. The laptop comes in vibrant finishes like Citrus, Blush, and Indigo alongside traditional Silver.

Demand for the MacBook Neo has created supply constraints, with U.S. online orders facing 3-4 week delivery delays. Customers can potentially find immediate availability at Apple retail stores or through authorized resellers like Amazon and Walmart. The strong initial sales suggest Apple's strategy of combining performance with approachable pricing is resonating with consumers, particularly those new to the Mac ecosystem.