Apple is hosting a "Ted Lasso" look-alike contest at its Fifth Avenue store in New York City on Thursday, August 6, from 4:30 pm to 7:30 pm EDT. Participants are encouraged to showcase their "Ted Energy" for a chance to win prizes.

The contest, designed to promote Apple TV's hit series, will feature three rounds. The first, "Ted Energy," involves introductions and dancing. The second, "Head Coach," includes trivia and costume judging. The final round, "Ted Talk," requires a pep talk, costume evaluation, and stage presence assessment.

Prizes include custom soccer scarves for all three finalists, with the first-place winner also receiving custom Beats headphones. This event is in-person only, requiring attendance at Apple Fifth Avenue to compete.