Apple TV+ secured a record 20 wins at the 78th Emmy Awards across the first two nights. The comedy-horror hit 'Widows Bay' led with eight wins, including Outstanding Guest Actress in a Comedy for Betty Gilpin. Apple's post-apocalyptic black comedy 'Pluribus' earned four awards, while dramady 'Margo's Got Money Troubles' collected three.

Additional wins went to 'Palm Royale' with three and 'Mr. Scorsese' with one. Beyond programming, Apple TV also won Outstanding Commercial for 'I'm Not Remarkable,' highlighting the company's commitment to accessibility. Apple received 89 nominations across 15 programs, with additional awards for 'Shrinking,' 'Slow Horses,' and 'Your Friends & Neighbors' scheduled for Monday, September 14.