The Apple Store is down ahead of Apple's September event at 10 AM Pacific Time, the first led by new CEO John Ternus. The company is expected to unveil the iPhone 18 Pro and Pro Max with new processors, improved cameras, a shrinking Dynamic Island, and a cherry red color option, with starting prices rising ~$100. The headline debut is the foldable iPhone Duo, featuring a ~5.5-inch outer display and ~7.8-inch inner screen, a custom hinge, and minimal crease.

Base models iPhone 18 and iPhone Air 2 will not appear; Apple is shifting entry-level launches to spring. Also expected: Apple Watch Series 12 and Ultra 4 with revamped health tracking and AI daily recaps, plus fifth-generation AirPods. Other hardware — smart home display, Apple TV, HomePod mini, and MacBook Pro with OLED touch screen — likely arrives at an October event. 9to5Mac is on the ground in Cupertino for live coverage.