Tim Wu, একটি আইন教授 who worked in the Biden administration on economic competition and tech policy, argues that while Democrats have found electoral success with afforda-bility messaging, they must expand beyond high prices to address deeper economic unfairness.

After years searching for an effective campaign message, Democrats found traction with afforda-bility. Zohran Mamdani won in New York City on this theme, as did Mikie Sherrill in New Jersey and Abigail Spanberger in Virginia. Candidates like James Talarico, Rob Sand, and Roy Cooper now drive midterm campaigns with similar platforms.

A CBS News poll shows 60 percent of Americans believe the economy is "unfair," while 66 percent of Republicans in an Economist/YouGov poll cite the wealth gap as a "big problem." Despite stock market gains and no recession, Gallup's Economic Confidence Index remains persistently negative.

Democrats should embrace a rebalancing message that shifts economic power from large concentrations of wealth. Mr. Mamdani's government-run grocery stores target corporate food conglomerates, Ms. Sherrill's data center utility tariff forces Big Tech to pay for infrastructure, and Mr. Sand's plan bars private equity from buying single-family homes. This resurgence of economic balance ideology may be the most popular in the country.