Amazon is offering some of the year's best promotions this week, headlined by a $150 discount across nearly every configuration of the new M5 MacBook Air. Pricing begins at $949.00 for the 13-inch model equipped with 512GB of storage, marking a steep initial price drop for the recently released machine.

Beyond the Air, steep savings target Apple's newer hardware. Select M5 Pro and M5 Max MacBook Pro configurations are receiving up to $199 off, pushing the 14-inch variant down to $2,049.99. Furthermore, the newly launched AirPods Max 2 are already seeing a small price cut, available for $529.99 direct from Amazon.

Deals extend to wearables, where Amazon brought back discounts on the Apple Watch Ultra 3 for $99 off, hitting what are described as the second-best prices tracked for the 2025 smartwatch. Separately, Samsung is incentivizing sales of its new 2026 Frame Pro TV line with bundle savings reaching as high as $850.

These rapid markdowns on brand new silicon—the M5 chips—suggest aggressive retail strategies or high initial inventory levels for Apple’s latest hardware refresh. Consumers benefit from immediate price erosion, particularly on the entry-level M5 Air.