Sonos CEO and director Thomas Conrad announced on the company's July earnings call that product launches would occur in September, and today marks the event. During that call, Conrad highlighted the company's 20-year effort to build an "operating environment for AI in the home." Whether those efforts translate into tangible products remains to be seen.

This morning, Sonos is hosting an Open House event to showcase its upcoming product lineup. Engadget's deputy editor Nathan Ingraham and the team are on-site reporting live. Attendees are eager to learn about potential new hardware, including speakers and headphones.

The event is not being livestreamed, so Engadget's liveblog is the best way to follow along in real time. The presentation is set to begin around 10:30AM ET. Readers awaiting news on a possible new Sonos 5 or fixes to the Sonos app may find answers today. Blogging begins shortly.