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Judge rejects DOJ bid to split Google ad business

AppleInsider •
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Google has yet again dodged a potentially business-splitting antitrust ruling, and gets to keep its ad-tech business intact after escaping the Department of Justice's push for a court-ordered breakup.

A federal judge has rejected the Justice Department's attempt to force Google to sell off major pieces of its advertising technology business. This spares the company from the most severe remedies suggested after it was found guilty of holding an illegal monopoly on the digital advertising market.

That doesn't mean there won't be corrective measures. The court announced that it has accepted most of the proposed behavioral remedies intended to curb the anticompetitive conduct. However, what those remedies are remains to be seen, as they are sealed in an accompanying Memorandum Opinion. Google and the DOJ have 15 days to request redactions to the Memorandum Opinion. The parties have 30 days to meet and confer to file one jointly proposed Final Judgment.

In January 2023, the DOJ, along with eight states, sued Google, alleging that it had monopolized key parts of the digital advertising market. In 2025, District Judge Brinkema ruled that Google was, in fact, a monopoly. The DOJ pushed for a structural breakup, insisting that the company break off Google Ad Manager and sell it. A forced sale could have benefited Apple as it expands its own advertising operation.