Apple ستكشف اليوم عن iPhone 18 Pro و iPhone 18 Pro Max وال-iPhone Duo القابل للطي، marking the first price hikes for iPhone in months. According to a late-breaking Bloomberg report from Mark Gurman, the iPhone 18 Pro and Pro Max will increase by 100 dollars, setting a new starting price of 1199 dollars. This is significantly lower than analyst predictions of up to 300 dollars increases.

The price adjustment follows industry-wide memory component cost rises that already affected Macs and iPads starting in June. The new foldable iPhone Duo will launch at 1999 dollars, with high-end models reaching approximately 3000 dollars. This undercuts earlier rumors of $2199 to $2499.

Gurman notes Apple is absorbing some margins to hit the competitive 2000 dollars price point, positioning the Duo against Android foldables starting around $1800. Apple expects the device to be a major hit, aided by the marketable price. Full coverage of the Apple event begins at 10 AM PT on 9to5Mac.