ASRock expands beyond motherboards and graphics cards with the Phantom Gaming 360 LCD all-in-one liquid cooler. The company enters the competitive CPU cooling market with a distinctive design featuring a 3.4-inch customizable display and integrated VRM cooling fan. This strategic move demonstrates ASRock's continued evolution from niche motherboard manufacturer to diverse PC component provider.

The cooler offers practical features including zero-RPM fans for silent operation under low loads and a 32mm thick radiator for maximum heat dissipation. With fan speeds ranging from 0-2400 RPM and support for Intel LGA1851/LGA1700 and AMD AM5/AM4 sockets, the Phantom Gaming 360 LCD targets mainstream gamers seeking both performance and visual appeal through its 360° Halo ARGB lighting.

Priced at $189.99, the ASRock Phantom Gaming 360 LCD comes with an impressive six-year warranty for the cooler and two-year for the display. By focusing on useful features rather than just aesthetics, ASRock positions this cooler as a practical solution for users seeking reliable cooling with added visual customization.