XPG launches the INFINITY F360/F120/R120 fan series and the MAESTRO 42SA/62DA air coolers, targeting gamers who need high performance without visual compromise. The new lineup promises minimalist installation, full ARGB support, and up to 230 W TDP cooling.

The announcement comes amid AI‑driven DRAM shortages that have pushed PC component prices higher. XPG counters this inflation by offering value‑driven cooling that fits tight budgets, letting users allocate funds to other critical parts without sacrificing thermal control or aesthetics.

The F360’s unibody design eliminates cable clutter, while the MAESTRO 42SA’s four copper heat pipes deliver 200 W of cooling. The twin‑tower 62DA pushes 230 W, making these coolers ideal for mid‑to‑high‑end CPUs. XPG’s move signals a shift toward “smart building” where every cent is spent on measurable performance gains.

XPG’s new products refine the balance between cost, cooling, and look, proving that premium performance can coexist with budget‑friendly design.