Xbox has launched a new division called "XP," standing for Pictures, Products, Places, and Partnerships, to expand beyond gaming into film, television, theme parks, and consumer products. Xbox Pictures will develop entertainment using franchises from Xbox Game Studios, including Halo, Forza, Gears of War, and Minecraft, for film and television. Xbox Products will offer action figures and collectibles to deepen fan engagement.
Xbox Places will create live events, immersive experiences, and customized destinations in the physical world. Xbox Partnerships will collaborate with creators, brands, and communities to develop new content. The initiative aims to address declining sales by broadening fan engagement through physical and digital experiences.
Xbox CEO Asha Sharma announced the plan to employees, emphasizing long-term planning for Xbox franchises. Mojang lead Kayleen Walters will head the XP division, while Maria Angelidou-Smith now leads Mojang. Minecraft has sold 425 million copies worldwide, underscoring its potential for cross-media expansion.
Source: TechPowerUp News · Summarized by HeadlinesBriefing