Xbox CEO Asha Sharma told staff at an internal town hall last week that the division needs new IP to survive, according to transcripts obtained by Windows Central from multiple sources. Sharma apparently said Xbox will keep betting on its biggest franchises, though she also wants the studios to keep making new games, and she framed that second part as a matter of survival. Sharma did tell The New York Times earlier this month that Xbox is not for sale, so it seems the plan is a smaller Xbox that still takes some creative risks.
Here's what she reportedly said:> We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises. I would also like to see us continue to create enduring new IP.
We will not survive if we only revive on the past. We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences.[](https://www.techpowerup.com/img/VjCQrs1S86I4kv08.jpg) [](https://www.techpowerup.com/img/Hyd2Epv6Qy1z1j1M.jpg)Read full story.
Source: TechPowerUp News · Summarized by HeadlinesBriefing