The use of AI-generated art to accelerate video game development is becoming more common, with major studios like EA and Capcom openly acknowledging AI use despite public outcry. Addressing a question in a recent interview with Nikkei, SEGA's senior executive officer Tsuyoshi Saito said the company is already using AI to improve efficiencies, specifically for business idea generation and publishing processes, but not for creative aspects of game development.
"As for AI, we are using it to improve the efficiency of publishing departments and corporate departments, as well as to generate business ideas. However, we are very careful in the development process of the game, and we do not leave the creativity of the game to AI," Saito stated.
This is a fairly tame example of AI use in game development, though it doesn't rule out that SEGA may eventually use AI-generated assets or placeholders, as seen from studios like Pearl Abyss, Panache Games, and Sandbox Interactive.
Source: TechPowerUp News · Summarized by HeadlinesBriefing