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GPU Prices Surge Again in October RTX 5090 Hits 262% Over MSRP

TechPowerUp News •
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Graphics card prices continued their upward trajectory in October, rising 11% month-over-month across 10 countries according to TechSpot's latest survey. This follows previous jumps of 15% in August and 7% in September, marking roughly 35% growth over three months. On average, cards now sell for 44% above MSRP, with the US and Canada seeing 58% premiums.

These figures track lowest in-stock prices, meaning most models cost even more. A forthcoming GeForce RTX 50-series price hike will likely push these numbers higher soon. The GeForce RTX 5090 dominates the extreme end of the market, with its normalized global price reaching $7,240 - a staggering 262% above its $1,999 MSRP.

In the US, cheapest models cost $9,400, representing a 370% markup. The RTX 5080 is following a similar path, up 22% monthly to $2,200. TechSpot argues the GDDR7 memory crisis cannot fully explain these increases, with wholesale cost reports from Asus and Gigabyte suggesting additional price pressures.

Even Radeon RX 9000 series cards have seen significant increases, with the RX 9060 XT up 17% and RX 9070 XT approaching $1,000 in some regions before AMD's planned November hike. Industry analysts suggest pricing has not yet peaked.

Source: TechPowerUp News · Summarized by HeadlinesBriefing