Today, Bose announced its return to wired earbuds with the all-new Bose Noise Cancelling Wired Earbuds. Priced at $99, the earbuds combine the simplicity of a wired connection—no Bluetooth or charging required—with Bose's premium sound, proprietary QuietControl noise cancellation, and clear call quality in a comfortable, modern design.

The Bose Noise Cancelling Wired Earbuds will start shipping on October 15 and are available for My Bose exclusive preorder starting today at Bose.com and Best Buy. Launching in Black or White Smoke, the new USB-C wired earbuds are also available in limited-edition Dewdrop Mint.

Raza Haider, president of Bose Premium Consumer Audio, stated: "Wired earbuds are experiencing a cultural renaissance, and when we decided to bring them back, we knew we had to make them even better than before." The earbuds feature Bose's proprietary Sound Design digital signal processing technology, delivering crisp, clear audio with support for lossless audio listening.