ASUS has significantly increased prices for its AMD Radeon RX 9070 XT graphics cards across major US retailers. Three models—the Prime OC, Prime OC Black, and TUF Gaming OC—have seen average price hikes of roughly 17%. The Prime OC version now commands $959.95, up from $819.99, while the TUF Gaming OC jumped to $989.99 from $849.99. This follows a pattern where some models, like the Prime OC, remain cheaper at Newegg and Amazon, suggesting ASUS implemented the price hike with new shipments to most retailers.

This move underscores the broader trend of rising GPU prices, despite recent drops in Germany. The RX 9070 XT's increased cost impacts consumers building high-end gaming PCs, as these cards represent a premium tier within AMD's current lineup. The price surge highlights ongoing supply chain pressures and component scarcity affecting the market, even as demand for high-performance graphics remains strong.

The price increases, effective immediately, mean buyers seeking the latest ASUS RX 9070 XT models will pay substantially more than just weeks ago. While the Prime OC variant can still be found for $799.99 at some outlets, the majority of ASUS's US retail partners have adopted the higher MSRP. This development reflects ASUS's strategy to capitalize on limited availability and sustained demand for its premium Radeon cards.