ADATA showcased its dual-brand strategy at Computex 2026, bringing enthusiast-focused XPG products alongside TRUSTA enterprise solutions. The XPG Novakey RGB DDR5 memory features eye-catching infinity-reflection lighting and reaches speeds up to DDR5-8000, targeting gamers who want both performance and visual flair.

The company pushed beyond current standards with DDR5 CUDIMMs exceeding 10000 MT/s and AMD EXPO-ULL kits optimized for low latency. For mainstream high-end users, the Premier series 4R CUDIMM delivers 128GB capacity at DDR5-7200 with CL58 timing. On the storage side, ADATA's 1TB SD 7.1 microSDXC card hits 800 MB/s reads, while the Urban Pocket Elite SSD leverages USB4 for 4 GB/s sequential performance.

ADATA also introduced the Urban Tapsafe portable SSD with an unusual NFC-based security feature that ties the drive to a smartphone. The TRUSTA enterprise lineup includes M.2, U.2, E1.S and E3.S form factors, plus DDR5 ECC RDIMM server memory. TRUSTA's AI Scaler Extended Memory Solution addresses GPU memory bottlenecks by extending AI models across system memory and SSDs.

The TD7P51 ECO PCIe Gen 5 enterprise SSD tops out at 15.36TB with Flexible Data Placement technology for data center reliability. These releases position ADATA as a comprehensive memory and storage provider spanning consumer to enterprise markets.