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Tesla Kills Model S and X for Humanoid Robots

Ars Technica - All content •
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Following a year of financial struggles, Tesla is shifting focus. The company announced it will discontinue the Model S sedan and Model X SUV to prioritize the production of its Optimus humanoid robots. This decision comes as Tesla's profits have nearly halved, and revenues have declined for the first time. The move marks a significant change in strategy for the automaker.

CEO Elon Musk's attention has increasingly turned towards robotics, believing these will generate massive revenue. Tesla aims to sell billions of Optimus robots, projecting a $20 trillion boost to its market capitalization. These robots, slated for sale in 2027, require factory space, leading to the shelving of the Model S and Model X, which were once groundbreaking vehicles in the EV market.

The Model S was revolutionary upon its launch, offering impressive range and performance. However, competition from rivals like Porsche and Lucid has intensified, while Tesla's models have stagnated. The Model X, similarly, has seen less attention. This shift suggests Tesla is prioritizing long-term, high-potential projects over its existing, albeit aging, vehicle lineup.

This bold move raises questions about Tesla's future in the automotive industry. While the robotaxi project is still underway, the focus on humanoid robots indicates a broader ambition. Whether this shift will deliver the promised returns remains to be seen, but it certainly signals a new chapter for the company.