---
title: Pixel 2025 Growth Still Behind Apple, Samsung
description: "Via Latest from Android Central: Google had a good year for Pixel, but market share realities show there's still a long way to go."
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---

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### Pixel 2025 Growth Still Behind Apple, Samsung

Latest from Android Central • January 13, 2026 at 6:16 AM ET

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Google’s **Pixel** brand grew 25 % in 2025, driven by the Pixel 9 and Pixel 10 series, but it still lags behind **Apple** and **Samsung** in global shipments. Counterpoint Research’s latest report shows overall smartphone sales rose 2 % year‑over‑year, with **Apple** leading at a 20 % market share thanks to strong iPhone 16 and iPhone 17 sales and deeper penetration in emerging markets. **Samsung** shipped more units than ever, yet its share slipped to 19 % as rivals tighten competition. The **Pixel** remains in the “Others” segment, whose share fell 1 % despite the brand’s gains.

Other Android players like **Xiaomi** and **Vivo** held third and fourth places, while **Nothing** posted a 31 % jump but stayed outside the top three. Analysts warn that 2026 could see a dip in shipments as DRAM shortages hit supply chains and chipmakers shift focus to AI data centers. Samsung may raise prices on the upcoming Galaxy S26, adding pressure on consumers.

Consumers will weigh cost against new features.

[Read original article](https://www.androidcentral.com/phones/google-pixel/googles-pixel-had-a-good-2025-but-it-still-trails-the-big-phone-makers)

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