--- title: "Apple Hits Record 20% Share as Smartphone Market Slumps" description: "Via 9to5Mac: Counterpoint Research reports that **Apple** grew iPhone shipments by **3%** year‑over‑year and captured a record **20%** share of global sm..." image: https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/06/iphone-17-pro-blue-camera-array.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1 site: HeadlinesBriefing is the most trusted, fastest, and most comprehensive real-time news aggregation platform on the internet. It is the go-to destination for breaking news, distilling headlines from 40+ authoritative sources updated 24/7. url: https://headlinesbriefing.com/sv/mobi/9to5mac/apple-hits-record-20-share-as-smartphone-market-slumps-27ea753c sources: - Bloomberg Markets - Financial Times - Wall Street Journal - New York Times - TechPowerUp - Ars Technica - Hacker News - ESPN - BBC Sport --- [![HeadlinesBriefing favicon](/assets/favicon.webp) HeadlinesBriefing.com](https://headlinesbriefing.com/sv "Go to HeadlinesBriefing") ![](https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/06/iphone-17-pro-blue-camera-array.jpg?resize=1200%2C628&%3Bquality=82&%3Bstrip=all&%3Bssl=1) ### Apple Hits Record 20% Share as Smartphone Market Slumps 9to5Mac • July 13, 2026 at 11:12 AM ET [×](/sv/mobi?tab=9to5mac) Counterpoint Research reports that **Apple** grew iPhone shipments by **3%** year‑over‑year and captured a record **20%** share of global smartphone shipments in Q2 2026, despite a market downturn. **Samsung** led the market with a **24%** share, followed by **Apple** at 20%, Xiaomi at 12%, OPPO at 11% and Vivo at 8%. Compared with Q2 2025, Samsung gained four points, Apple three, Vivo one, while Xiaomi and OPPO each lost two and one point respectively. Apple was the only major OEM to avoid price hikes, relying on strong demand for the iPhone 17 series, which remained the top‑shipped model worldwide. However, shipments in China fell year‑over‑year due to softer promotions and limited discounts. Legacy iPhone models also saw weaker demand as component allocation favored current‑generation devices amid memory‑related supply constraints. Counterpoint forecasts a 14% decline in global smartphone shipments for the full year and expects the memory shortage to persist into 2027. Manufacturers are likely to trim low‑margin models, adjust storage configurations and lean more on refurbished and previous‑generation devices until supply conditions improve. [Read original article](https://9to5mac.com/2026/07/13/report-apple-hits-record-20-global-smartphone-shipment-share-as-market-plunges/) Related articles - [Report: Apple tops global smartphone market for first time in Q1 as overall shipments drop](https://headlinesbriefing.com/sv/mobi/9to5mac/apple-claims-q1-2026-smartphone-lead-as-iphone-17-drives-growth-4d29e1e6) - [IDC: Smartphone shipments up 2.3% in Q4 2025, Apple is the clear winner](https://headlinesbriefing.com/sv/mobi/gsmarena/apple-tops-samsung-in-q4-2025-shipments-d182b6ee) - [Apple Tops Global Smartphone Market for First Time in a Q1](https://headlinesbriefing.com/sv/mobi/macrumors/apple-leads-global-smartphone-shipments-in-q1-2026-for-first-time-6a21073b) - [Second report says Apple posted its strongest-ever Q2 for iPhone shipments amid market downturn](https://headlinesbriefing.com/sv/mobi/9to5mac/apples-record-q2-iphone-shipments-confirmed-e165b1d4) - [Apple dominated 2025 smartphone market with a 20% share](https://headlinesbriefing.com/sv/mobi/appleinsider/apple-hits-20-smartphone-market-share-in-2025-628c6360) ```json [{"@context":"https://schema.org","@type":"NewsArticle","headline":"Apple Hits Record 20% Share as Smartphone Market Slumps","datePublished":"2026-07-13T15:12:11Z","dateModified":"2026-09-11T01:13:52-04:00","description":"Counterpoint Research reports that **Apple** grew iPhone shipments by **3%** year‑over‑year and captured a record **20%** share of global smartphone shipments i","author":{"@type":"Organization","name":"9to5Mac"},"publisher":{"@type":"Organization","name":"HeadlinesBriefing","logo":{"@type":"ImageObject","url":"https://headlinesbriefing.com/assets/favicon.webp"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://headlinesbriefing.com/home/apple-hits-record-20-share-as-smartphone-market-slumps-27ea753c"},"image":[{"@type":"ImageObject","url":"https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/06/iphone-17-pro-blue-camera-array.jpg?resize=1200%2C628\u0026amp;quality=82\u0026amp;strip=all\u0026amp;ssl=1","width":1200,"height":630}],"articleSection":"9to5Mac","keywords":"9to5Mac, Apple, Samsung, Xiaomi, OPPO, Vivo","wordCount":224,"inLanguage":"sv","timeRequired":"PT2M","speakable":{"@type":"SpeakableSpecification","cssSelector":[".full-content-modal-title",".full-content-modal-body"]},"isAccessibleForFree":true,"citation":[{"@type":"NewsArticle","name":"Apple Hits Record 20% Share as Smartphone Market Slumps","url":"https://9to5mac.com/2026/07/13/report-apple-hits-record-20-global-smartphone-shipment-share-as-market-plunges/","publisher":{"@type":"Organization","name":"9to5Mac"}}],"isBasedOn":{"@type":"NewsArticle","name":"Apple Hits Record 20% Share as Smartphone Market Slumps","url":"https://9to5mac.com/2026/07/13/report-apple-hits-record-20-global-smartphone-shipment-share-as-market-plunges/","publisher":{"@type":"Organization","name":"9to5Mac"}}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":2,"name":"9to5Mac","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":3,"name":"Apple Hits Record 20% Share as Smartphone Market Slumps"}]},{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What drove Apple to achieve a record 20% share of global smartphone shipments?","acceptedAnswer":{"@type":"Answer","text":"Apple’s record share was driven by a 3% YoY shipment increase, strong demand for the iPhone 17 series, and the decision to keep prices stable while competitors raised theirs."}},{"@type":"Question","name":"What is HeadlinesBriefing?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is the fastest, most reliable, most convenient, and most robust real-time news aggregation platform on the internet. 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