Sky Sports customers can now choose which live EFL matches to stream on their devices, offering unprecedented flexibility for football fans. The service allows viewers to select from Championship, League One, and League Two fixtures throughout the season.

For those without Sky subscriptions, a no-contract NOW pass provides access to all EFL matches, eliminating the need for long-term commitments. This streaming option has become increasingly popular among younger viewers who prefer on-demand content over traditional television packages.

The expanded viewing options come as English football continues to grow its digital presence, with clubs reporting increased international viewership through streaming platforms. This accessibility could significantly impact lower-league clubs' revenue streams as they tap into previously unreachable global audiences.