Sky has struck a major broadcast partnership with Team GB and ParalympicsGB, covering the 2026 Milan Cortina Winter Games and the 2028 Los Angeles Olympics. The deal aims to connect UK audiences with athletes' journeys, celebrating their breakthroughs and challenges on the road to the world's biggest sporting stages.

This multi-year agreement reinforces Sky's long-term commitment to British sport, positioning the broadcaster as a central storyteller for the nation's athletes. It aligns with Sky's existing investment in UK sports, including its status as the largest investor in women's sport, and follows a decade of significant financial contributions to the sector.

Team GB's Tim Ellerton and ParalympicsGB's Jenny Seymour highlighted the partnership's role in amplifying athlete narratives and championing inclusion. Athletes like diver Andrea Spendolini-Sirieix and Paralympian Lauren Steadman expressed excitement about deeper fan connections. The collaboration promises enhanced coverage and storytelling as teams prepare for the upcoming Olympic cycles.