Sky Sports has appointed Alexa Rendell as F1 Multimedia Journalist, strengthening its award-winning Formula 1 coverage ahead of the Sao Paulo Grand Prix in Brazil. In this newly created role, Rendell will work across social channels, live programming, and Sky Sports News, bringing fans closer to the personalities and stories of Formula 1. Her arrival coincides with F1’s expanding audience, particularly among younger fans and women.
Since 2012, Sky Sports has seen a 120% increase in under-35 viewers and a doubling of its female audience. The 2025 season was the most-watched in Sky Sports history. Rendell will report from the paddock, interview drivers and team principals, and help connect with both longtime fans and newcomers.
She will begin her role in Brazil, aiming to share F1 in fresh, engaging ways. Billy Mc Ginty, Director of F1 at Sky Sports, praised her instincts and the evolving nature of the sport.
Source: Sky Sports Champions League · Summarized by HeadlinesBriefing