AIG Women's Open organizers announced a $10 million prize fund for the 2026 edition, marking the largest payout in the tournament's 50-year history. The event will return to Royal Lytham & St Annes in July, with Sunningdale confirmed as the 2028 venue. This follows a $250,000 purse increase in 2025, driven by Miyu Yamashita's two-shot victory over Charley Hull and Minami Katsu.

The 2026 tournament will also commemorate the 50th anniversary, tracing back to Jenny Lee Smith's inaugural win in 1967 with a $673.31 prize. Broadcasters Sky Sports will expand coverage by 20%, offering unprecedented live access to rounds, practice sessions, and player interviews. Darbon emphasized the importance of this growth, stating the event now delivers more linear TV hours in the UK and US than any other women's championship.