The NFL will honor Martin Luther King Jr. this weekend by stenciling "Choose Love" in the end zones and on helmet decals for all divisional round playoff games. The league confirmed the message will also appear on opposite end zones at Super Bowl LX alongside "It Takes All of Us." This initiative continues the league's six-season practice of featuring social justice messaging on the field.

The "Choose Love" slogan originated with the Buffalo Bills in 2022 as a unifying message after a mass shooting in their community. NFL teams have since widely embraced the stencil, which was featured at last year's Super Bowl following an attack in New Orleans. Anna Isaacson, the league's senior vice president of social responsibility, said the message reflects Dr. King's values of dignity and empathy.

Host teams will choose the specific end zone stencils for the upcoming conference championship games. The league's ongoing social justice program allows teams to select from four message options each home game: "End Racism," "Stop Hate," "Choose Love," or "Inspire Change." This weekend's games mark a continued effort to use the league's platform for community-focused messaging during high-profile playoff matchups.