Dak Prescott isn't shying from lofty goals entering his 11th season. Arriving at training camp in Oxnard, California, he wore a vintage Super Bowl XXX (1995) T-shirt and introduced the acronym GOTI — Greatest Offense There Is — to teammates during offseason workouts in Park City, Utah. "Why shy away from asking people to hold me to the same standard that I believe that I can accomplish?" Prescott said.

Under first-year head coach and playcaller Brian Schottenheimer, the 2025 Cowboys featured a 4,000-yard passer (Prescott), two 1,000-yard receivers (CeeDee Lamb, George Pickens), a 1,000-yard rusher (Javonte Williams), first-team All-Pro left guard Tyler Smith, and All-Rookie selection Tyler Booker. Dallas ranked second in yards per game and seventh in points, and Prescott wants to raise the bar.

Despite missing the playoffs the past two seasons, Prescott embraces the target. Owner Jerry Jones has shown urgency, trading Micah Parsons but acquiring Quinnen Williams, Kenny Clark, and Rashan Gary; drafting safety Caleb Downs; and signing Jalen Thompson to a three-year, $33 million deal. "Why not now?" said Prescott, who turned 33 Wednesday.