Syracuse athletic director John Wildhack is pushing for holistic reform in college football. He wants changes to the calendar, collective bargaining with athletes, and consolidated TV media rights. Wildhack argues the sport's popularity offers a perfect chance to fix long-standing issues like the transfer portal and revenue gaps.

Wildhack, a former ESPN executive, says current problems can't be addressed piecemeal. He believes a formal collective bargaining agreement is essential to create rules everyone must follow. His calls echo recent sentiments from figures like Georgia's Jere Morehead and Clemson's Dabo Swinney, who also seek stability.

At the AFCA convention, coaches already made one change, extending redshirt eligibility. Meanwhile, commissioners will meet to discuss expanding the College Football Playoff. Wildhack sees untapped TV revenue and wants conferences to negotiate as one bloc to increase national earnings, not just for the biggest brands.