Oklahoma center Raegan Beers became an internet sensation when her jersey number "15 Beers" went viral, creating an ironic twist since the 6-foot-4 senior doesn't drink alcohol for religious reasons. The image of Beers with her Dutch braids and number quickly gained millions of views as social media users joked about fraternities wanting to buy her jersey.

Beers, ranked as the No. 10 player in her 2022 class, had already established herself as one of the nation's top centers before the viral moment. After successful seasons at Oregon State where she earned Pac-12 Freshman of the Year and led the nation in field goal percentage, she transferred to Oklahoma where she started all 33 games last season.

The viral jersey led to a 2,000% month-over-month increase in NIL sales for Beers, who secured a deal with Fanatics. With her "Here for Beers" collection now available, the Colorado native has successfully capitalized on her viral moment while maintaining focus on her basketball performance as the Sooners prepare for the NCAA tournament.