FIFA president Gianni Infantino has crisscrossed North America during the 2026 World Cup's opening week, attending matches from Mexico City to Vancouver. Despite planning two games daily, Infantino's ambitious itinerary saw him cover extensive ground across all three host countries while promoting his vision of 'living football, uniting the world.'

His journey began at Azteca Stadium for Mexico's 2-1 victory over South Africa, followed by stops in Guadalajara, Los Angeles, and San Francisco. Infantino's travels included meeting Justin Bieber and Seattle sports figures, while addressing controversies around attendance figures at various venues throughout the continent.

The FIFA chief then flew to Vancouver for Australia-Türkiye, Miami for an executive summit, and Kansas City to watch Lionel Messi's Argentina debut. He concluded the week back in Mexico City and Vancouver, witnessing six goals and two red cards in Canada's 4-2 win over Qatar while consoling injured midfielder Ismaël Koné.

Infantino's marathon tour reflects FIFA's push to maximize visibility across the expanded 2026 format, though critics question whether the globe-trotting spectacle serves genuine football development or merely political theater.