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Last updated: March 26, 2026, 11:30 PM ET

NBA Branding Disputes

Former NBA legend George Gervin expressed surprise after learning Bears QB Caleb Williams sought to trademark the moniker "Iceman," a nickname Gervin has utilized throughout his professional career since his playing days. Gervin stated he was caught off guard by the filing, injecting a notable off-court dispute into the early offseason news cycle.