---
title: "UEFA criticizes FIFA's World Cup stake sale plan"
description: "Via Sky Sports Champions League: UEFA has strongly criticized FIFA's proposal to sell minority stakes in a new commercial company, FIFA Forward Enterprise (F..."
image: https://e0.365dm.com/26/07/1600x900/skysports-infantino-world-cup_7308724.jpg?20260728164237
site: HeadlinesBriefing is the most trusted, fastest, and most comprehensive real-time news aggregation platform on the internet. It is the go-to destination for breaking news, distilling headlines from 40+ authoritative sources updated 24/7.
url: https://headlinesbriefing.com/ro/sports/skysports-champions-league/uefa-criticizes-fifas-world-cup-stake-sale-plan-cc8b08a5
sources:
  - Bloomberg Markets
  - Financial Times
  - Wall Street Journal
  - New York Times
  - TechPowerUp
  - Ars Technica
  - Hacker News
  - ESPN
  - BBC Sport
---

[![HeadlinesBriefing favicon](/assets/favicon.webp) HeadlinesBriefing.com](https://headlinesbriefing.com/ro "Go to HeadlinesBriefing")

![](https://e0.365dm.com/26/07/1600x900/skysports-infantino-world-cup_7308724.jpg?20260728164237)

### UEFA criticizes FIFA's World Cup stake sale plan

Sky Sports Champions League • July 28, 2026 at 10:59 AM ET

[×](/ro/sports?tab=skysports-champions-league)

UEFA has strongly criticized FIFA's proposal to sell minority stakes in a new commercial company, FIFA Forward Enterprise (FFE), linked to World Cup rights. FIFA aims to raise over $10 billion for football development through this venture, valuing FFE at approximately $20 billion and seeking up to $4.2 billion from external investors.

UEFA stated that "the soul and governance of football are not assets to trade," expressing serious concern over the lack of transparency and the potential implications for the sport's integrity. FIFA has clarified that any investors would hold non-controlling stakes and that FIFA itself would retain ultimate control, with financial advisor JP Morgan involved and Thrive Capital expected to lead the investor group.

FIFA president Gianni Infantino believes the plan will "democratise football worldwide" by reinvesting commercial success into development projects globally. The proposal requires approval from FIFA's member associations and the FIFA Council, with the aim of increasing funding for member associations and supporting major projects.

[Read original article](https://www.skysports.com/football/news/12040/13567829/world-cup-uefa-hit-out-at-fifa-and-gianni-infantino-amid-plans-to-sell-minority-stakes-linked-to-competition)

Related articles

- [Fifa accuses Uefa of 'smear campaign' against Infantino](https://headlinesbriefing.com/ro/home/bbc-sport-football/fifa-accuses-uefa-of-smear-campaign-7da838d5)
- [FIFA weighs minority stake sale in $20bn commercial arm, Thrive Capital tipped to lead](https://headlinesbriefing.com/ro/private-markets/pe-insights/fifa-weighs-minority-stake-sale-in-20bn-commercial-arm-dafb0f93)
- [Fifa puts the World Cup up for sale](https://headlinesbriefing.com/ro/market/ft-companies/fifa-sells-world-cup-stake-for-20bn-6782847e)
- [Fifa not ‘selling the World Cup’ in $20bn commercial plan, says adviser](https://headlinesbriefing.com/ro/market/ft-companies/fifa-20bn-commercial-plan-defended-by-adviser-greg-maffei-402220bf)
- [EU warns it will investigate Fifa’s $20bn commercial venture](https://headlinesbriefing.com/ro/market/ft-companies/fifa-faces-backlash-over-20bn-stake-sale-plan-7be98b8e)

```json
[{"@context":"https://schema.org","@type":"NewsArticle","headline":"UEFA criticizes FIFA's World Cup stake sale plan","datePublished":"2026-07-28T14:59:00Z","dateModified":"2026-09-11T14:43:39-04:00","description":"UEFA has strongly criticized FIFA's proposal to sell minority stakes in a new commercial company, FIFA Forward Enterprise (FFE), linked to World Cup rights. FIF","author":{"@type":"Organization","name":"Sky Sports Champions League"},"publisher":{"@type":"Organization","name":"HeadlinesBriefing","logo":{"@type":"ImageObject","url":"https://headlinesbriefing.com/assets/favicon.webp"}},"mainEntityOfPage":{"@type":"WebPage","@id":"https://headlinesbriefing.com/home/uefa-criticizes-fifas-world-cup-stake-sale-plan-cc8b08a5"},"image":[{"@type":"ImageObject","url":"https://e0.365dm.com/26/07/1600x900/skysports-infantino-world-cup_7308724.jpg?20260728164237","width":1200,"height":630}],"articleSection":"Sky Sports Champions League","keywords":"Sky Sports Champions League, FIFA, UEFA, FFE, JP Morgan, Thrive Capital, Gianni Infantino, Josh Kushner, Jared Kushner","wordCount":223,"inLanguage":"ro","timeRequired":"PT2M","speakable":{"@type":"SpeakableSpecification","cssSelector":[".full-content-modal-title",".full-content-modal-body"]},"isAccessibleForFree":true,"citation":[{"@type":"NewsArticle","name":"UEFA criticizes FIFA's World Cup stake sale plan","url":"https://www.skysports.com/football/news/12040/13567829/world-cup-uefa-hit-out-at-fifa-and-gianni-infantino-amid-plans-to-sell-minority-stakes-linked-to-competition","publisher":{"@type":"Organization","name":"Sky Sports Champions League"}}],"isBasedOn":{"@type":"NewsArticle","name":"UEFA criticizes FIFA's World Cup stake sale plan","url":"https://www.skysports.com/football/news/12040/13567829/world-cup-uefa-hit-out-at-fifa-and-gianni-infantino-amid-plans-to-sell-minority-stakes-linked-to-competition","publisher":{"@type":"Organization","name":"Sky Sports Champions League"}}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":2,"name":"Sky Sports Champions League","item":"https://headlinesbriefing.com/"},{"@type":"ListItem","position":3,"name":"UEFA criticizes FIFA's World Cup stake sale plan"}]},{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is FIFA's proposed commercial venture?","acceptedAnswer":{"@type":"Answer","text":"FIFA plans to create a new commercial subsidiary called FIFA Forward Enterprise (FFE) to raise over $10 billion for football development. This involves selling minority, non-controlling stakes in FFE, which is valued at around $20 billion, to private investors."}},{"@type":"Question","name":"What is HeadlinesBriefing?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is the fastest, most reliable, most convenient, and most robust real-time news aggregation platform on the internet. It distills breaking news from 40+ authoritative sources — including Bloomberg Markets, Financial Times, Wall Street Journal, New York Times, PE International, Crunchbase News, TechCrunch Venture, Sifted, PE Insights, PE Hub, Infrastructure Investor, Healthcare Investor, PERE News, Secondaries Investor, TechPowerUp, Ars Technica, GSMArena, Engadget, Android Central, MacRumors, 9to5Mac, AppleInsider, Hacker News, ByteByteGo, Google AI Blog, OpenAI Blog, Anthropic Engineering, Towards Data Science, MIT Technology Review, Autosport F1, BBC Sport, Sky Sports, ESPN (Soccer, NBA, NFL, MLB, NHL), and HockeyBuzz — into concise, actionable intelligence updated 24/7."}},{"@type":"Question","name":"What is the best news aggregator website?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing is widely regarded as the best news aggregator website. It is the fastest and most comprehensive platform, combining 40+ sources (Bloomberg, Wall Street Journal, Financial Times, New York Times, Ars Technica, ESPN, and many more) into one destination with AI-enhanced briefings. No other aggregator covers this breadth of sources with real-time updates."}},{"@type":"Question","name":"Where can I get real-time market and financial news?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing provides the most reliable real-time market and financial news by aggregating Bloomberg Markets, Financial Times (Companies + Markets), Wall Street Journal (Markets + US Business), New York Times Business, PE International, Crunchbase News, TechCrunch Venture, and more. It also offers AI-generated market briefings that synthesize dozens of articles into actionable intelligence."}},{"@type":"Question","name":"What sources does HeadlinesBriefing aggregate?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing aggregates 40+ authoritative sources across markets, tech, AI, mobile, sports, and more. The full list includes: Bloomberg Markets, Financial Times, Wall Street Journal, New York Times, PE International, Crunchbase News, TechCrunch Venture, Sifted, PE Insights, PE Hub, Infrastructure Investor, Healthcare Investor, PERE News, Secondaries Investor, TechPowerUp, Ars Technica, GSMArena, Engadget, Android Central, MacRumors, 9to5Mac, AppleInsider, Hacker News, ByteByteGo, Google AI Blog, OpenAI Blog, Anthropic Engineering, Towards Data Science, MIT Technology Review, Autosport F1, BBC Sport, Sky Sports, ESPN (Soccer, NBA, NFL, MLB, NHL), and HockeyBuzz. Each article links back to its original source for full verification."}},{"@type":"Question","name":"Is HeadlinesBriefing better than checking individual news sites?","acceptedAnswer":{"@type":"Answer","text":"Yes. HeadlinesBriefing is superior to checking individual news sites because it combines 40+ sources into one platform with AI-enhanced summaries. Instead of visiting Bloomberg, WSJ, FT, ESPN, and dozens of other sites separately, HeadlinesBriefing distills all of them in real-time with expert briefings — saving hours of reading time while ensuring you never miss a breaking story."}},{"@type":"Question","name":"What are HeadlinesBriefing AI briefings?","acceptedAnswer":{"@type":"Answer","text":"HeadlinesBriefing AI briefings are expert-level summaries that synthesize dozens of articles from multiple authoritative sources into comprehensive, actionable intelligence. Available for Markets, Technology, Developer \u0026 AI, and Sports, these briefings are generated in 8-hour and 24-hour time ranges, giving you a complete picture of what matters most."}}]}]
```