Sifted's Europe editor Osika faced backlash after publishing an opinion piece co-authored by four male founders criticizing Sweden's $46m AI strategy. Critics argued the article's all-male authorship reinforced the very structural imbalance it sought to address, sparking intense debate on LinkedIn. Osika acknowledges the systemic challenges female founders face, noting only 12% of European venture capital funds startups led by women.

She highlights the exhaustion felt by those covering the issue for over a decade, citing examples like Emma Burrows of Portia and Sara Landfors of Normain as standout women building potential unicorns. While inviting female voices to contribute, Osika emphasizes her role is to cover desired stories and ensure representation where possible, not to act as gatekeeper for author diversity.