First paragraph (55 words) AMP IT, a Geneva-based EV charging developer, is pioneering a hybrid model combining solar PV systems, energy storage, and intelligent software to optimize energy flows. The company’s "charging-as-a-service" approach integrates hardware and software, enabling real-time problem-solving and prioritizing private, multi-residential, and B2B markets over public infrastructure. €7m in total funding since 2021 underscores investor confidence in scalable, software-driven solutions.

Second paragraph (58 words) The shift from hardware-centric models to software-led platforms reflects broader market dynamics. Early 2021-2022 investments focused on public charging infrastructure, but low utilization rates and high costs have pushed capital toward private charging with predictable economics. AMP IT’s double-to-triple-digit annual revenue growth stems from its energy-as-a-service model, with 15,000+ charging points in development. Sifted data reveals Europe’s EV startups raised €3.6bn in 2025, signaling a strategic pivot.

Third paragraph (62 words) Challenges persist in scaling private infrastructure, requiring coordination with property owners and energy providers. However, AMP IT targets Switzerland as its growth engine, achieving a 3x year-on-year increase in energy delivery and tripling deployed infrastructure since 2023. Expansion plans include Nordics (for existing infrastructure optimization) and Eastern/Southern Europe (for rapid EV adoption growth). Mounayer emphasizes the "yes or yes" global EV transition, driven by rising oil prices and demand for low-maintenance vehicles.

Fourth paragraph (65 words) As adoption accelerates, AMP IT’s hybrid model—controlling the full value chain—positions it to address service interruptions swiftly. The company’s focus on software optimization in mature markets like Switzerland contrasts with its strategy in emerging European regions. With sustainability mandates and cost-of-living pressures, the EV charging sector’s transformation from hardware to platform-based services is no longer optional—it’s a necessity for survival and scalability in a rapidly evolving energy ecosystem.