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European Fintech Faces Culture Challenges

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Fintech reporter Damisola Sulaiman discusses her recent reporting on the culture at Danish fintech Pleo. Interviews with seven former employees revealed a company transformed by a leadership overhaul. Former staff described a tougher management culture, internal friction among executives, and growing concerns that Pleo’s product is losing ground to rivals.

Pleo cofounder and CEO Jeppe Rindom told Sifted that scaling a business inevitably brings changes in structure, culture, and approach, which sometimes require tough decisions. He emphasized that the company remains a people-focused business and is proud of its high-performing team.

Sulaiman also discusses her reporting on the culture at UK fintech Cleo and reflects on the broader question of culture across Europe's fintech landscape.