L Catterton has appointed Operating Partner Todd Bartee as CEO of Tonal, replacing Darren MacDonald after 17 months. The move signals a new phase for the smart home strength training platform as it accelerates investment in software, artificial intelligence, and retail distribution.

Founded in 2015, Tonal serves over 175,000 members and has built the world's largest strength training dataset with members collectively lifting over 235 billion pounds. The company has raised $175 million across multiple funding rounds, including L Catterton's $45 million Series C in 2019 and a $130 million capital raise in 2023.

Bartee's appointment reflects a broader trend in private equity-backed fitness platforms where operating partners transition into executive roles to drive growth and operational discipline. Tonal plans to expand retail access, deepen AI-driven personalization, and strengthen its member experience under the new leadership structure.