Axians UK’s chief, Chris Gilmour, cautions firms that rushing into new tech solutions often miss the point that digital transformation is a mindset change rather than a mere capital‑expenditure exercise.

Gilmour notes that many organisations treat digital upgrades as short‑term projects, overlooking the cultural shift required to embed new processes across the enterprise. The firm stresses that success hinges on sustained leadership commitment, not just technology spend.

For investors, the message signals that valuation of tech‑heavy firms should account for cultural readiness. Companies that fail to align people and purpose risk underperforming, regardless of their digital spend. The takeaway: sustainable growth depends on a holistic change strategy, not a one‑off tech purchase.