Private Equity 3 Hours

Last updated: May 1, 2026, 8:30 PM ET

Venture & Growth Equity Funding

Direct-to-consumer brand Musely secured $360 million from General Catalyst via a novel, non-dilutive financing structure intended to fuel customer acquisition efforts. This unique capital injection, which avoided equity dilution for existing shareholders, signals a creative approach by venture firms to support high-growth consumer technology outside traditional Series rounds Musely secures $360M.