Amazon Prime Day 2026 launched June 23 and will run four days, ending June 26. Prime customers can snag Apple products at historic discounts, including the AirPods Max 2 for $399.00 and the AirPods 4 for $99.00. The event also features deals on iPads, Macs, and accessories.

Prime members receive a 30‑day free trial and can opt into Amazon’s 50% off Prime for Young Adults promotion, cutting the annual fee to $69 for ages 18‑24. Apple Watch Ultra 3 models drop to $649.00, a new all‑time low, while the Series 11 offers $120 off, bringing a 42mm GPS model to $279.00.

AirTag 2 receives its first major price cut since launch, selling a 1‑pack for $24.00 and a 4‑pack for $89.00. The upgraded tag includes a second‑generation Ultra Wideband chip that extends Precision Finding distance by 50% compared to its predecessor.

MacBook Air and iPad Air models also see reductions, with the 13‑inch M5 Air starting at $949.99 and the 11‑inch M4 iPad Air at $519.99. These discounts make premium Apple hardware more accessible, potentially boosting sales as holiday shoppers prepare for December.