According to a recent report, Apple strengthened its grip on the global tablet market in 2025. Overall shipments saw a 9.8% year-over-year increase, reaching 162 million units. The fourth quarter was particularly strong, with shipments hitting 44 million units, matching the growth rate. The iPad's popularity continues to drive market trends, solidifying Apple's lead.

Contributing to this growth, Apple shipped 19.6 million iPads in Q4 2025, a 16.5% increase year-over-year. The demand for the 11th-generation iPad and M5 iPad Pro fueled this performance. This surge boosted Apple's market share to 44.9%, far ahead of competitors like Samsung, Lenovo, and Huawei. This reinforces Apple's dominance in the tablet sector.

Looking ahead, the report highlights the evolving role of tablets, emphasizing ecosystem integration and AI features. Vendors are positioning tablets as ecosystem-centric devices, incorporating cross-OS functionality and AI-driven experiences. This shift indicates a move towards more integrated user experiences. The collaboration between Apple and Google on future Apple Intelligence features further supports this trend.